Author • Speaker • Leadership Strategist

There's No Shortage of Applicants. The Problem Is Knowing Which Ones Are Worth Hiring.

Anyone Can Fill a Seat. Deciding Who Gets It Is Where Most Owners Get Stuck.

Nobody teaches you how to hire. You figure it out under pressure, with an empty shift to fill and a line of applicants who all look the same on paper.

The wrong ones get in. The right ones burn out. And nobody ever gave you a framework to fix either problem. Until now.

Do You Feel More Like a Firefighter Than a Business Owner?

Every time you get one area under control, a new fire pops up. You're covering shifts, managing drama, and watching your best people carry the weight for everyone else.

You've tried hiring more carefully. You've given people chances you knew you shouldn't have given. And still, here you are.

It's not bad luck, and it's not that good people don't want to work anymore…

What If You've Just Been Solving the Wrong Problem?

You've probably already tried to fix this with better pay, tighter interview questions, or a leadership book that gave you a new mindset but no real method…

And the next hire played out exactly the same way.

The problem isn't your effort. It's the loop.

You hire for skill because that's what everyone told you to do. The résumé looks good. Two months later, the team is tense, your A-players are frustrated, and you're already wondering how long before this one leaves too.

That loop doesn't break by working harder inside it.

89% of hiring failures aren't about skill. They're about culture fit.

Here's a Different Path

The problem is that nobody ever gave you a framework for finding the right new hires, or recognizing when the wrong team members are quietly destroying everything you've built.

Until you have a way to assess that before you make the offer, and identify who's already tearing your culture down, the cycle continues.

Now Hiring shows you how to tackle both.

Meet Dana DeVito

“I've Been Where You Are. Here's What It Took to Get Out.”

I'm Dana Ralph DeVito. I've owned and operated multiple franchises simultaneously, including a Jack in the Box franchise and Scooter's Coffee. My turnover rate was 250 to 300%. I was hiring for skills, running standard interviews, and getting the same results every time.

It took over a decade to find the answer. When I did, it was simpler than I expected. The problem was never the people. It was that I didn't know what I was actually looking for.

Today I coach owner-operators across industries and hire at a 90% success rate. I wrote this book because I've sat across from too many owners who are bone-tired and convinced there's no way out.

There is. I want to show you exactly where it is.

The Book

Now Hiring

Recruit Right, Grow Your Culture, Build Teams That Stay

This book will help you hire the right people, identify who's holding your team back, and build a culture that keeps your best people from walking out the door.

Inside Now Hiring you'll discover:

  • Why culture always outweighs skill, and what that means for every hire you make

  • The Wanted Poster: how to define your ideal candidate before the interview starts

  • The 3P Filter: how to assess every person on your team as a Partner, Project, or Problem, and exactly how to lead, develop, or remove each one

  • How to have the hard conversations you've been avoiding, with clarity and care

  • What an informed relationship looks like, and why it's the only thing that builds a team that stays

Most owners start applying these tools before they've even finished the book.

DOWNLOAD THE TOOLS HERE
FOR FREE

Practical hiring templates, scorecards, and checklists to help you hire right, assess culture fit, and build a team that stays.

This Book Is for You If:

  • You're an owner-operator actively running your team, not managing it from a distance

  • You're tired of hiring the same way and getting the same results

  • You're willing to look honestly at your current team, including the person you've been making excuses for

  • You want a framework you can actually use, not just a mindset shift

This Book Isn't for You If:

  • You're looking for a quick fix or a shortcut

  • You're not willing to have honest conversations with your team

  • You're not open to the idea that the way you've been hiring might be the root of the problem

Your Questions Answered

I'm already stretched thin. Do I have time for this?

You can read this book in a single weekend. The tools inside it are designed for owner-operators who don't have time for complicated systems.

My business isn't a franchise. Will this apply to me?

The Alignment System has been applied across medical practices, barbershops, oil and gas, professional services, and more. The industries are different. The people-problems are the same.

I've read leadership books before, and nothing changed. Why would this be different?

Most leadership books give you a mindset. This one gives you a method. The 3P Filter and the Wanted Poster are concrete tools with specific criteria. You don't interpret them. You just use them.

I know who the problem is on my team, but I'm afraid to act.

This book gives you the framework to assess your team objectively, the language for the conversation, and a step-by-step process for transitioning the wrong people out with clarity and care.

Stop The Wrong Ones Getting In. And Keep The Right Ones Without Burning Them Out.

Every time you start over, it costs you more time, more money, and more of the energy you built this business on.

Now Hiring gives you the framework to finally hire right, lead well, and build a team that stays.

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